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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting & Analytics | - B2B Marketing Analytics
|
| Topic 2: Marketing Automation | - Scoring & Grading
|
| Topic 3: Data Management & Integration | - Salesforce CRM Sync
|
| Topic 4: Lead Generation & Management | - Prospect Management
|
| Topic 5: Administration & Governance | - User Management
|
| Topic 6: Account Engagement Fundamentals | - Platform Overview & Terminology
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
- A. The Sent Emails Page
- B. The Dashboard
- C. Admin-Domain Management
- D. The System Preferences Page
Correct Answer: C 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
Does an automation rule ever match a prospect more than once?
- A. Yes, automation rules run every time.
- B. No, an automation rule will only affect a prospect one time
Correct Answer: B 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?
- A. Set the page action URL as https://www.lenoxsoft.com/products/B
- B. Create one page action with comma-separated URLs.
- C. Create three separate page actions, one for each URL.
- D. Set the page as a priority page in Marketing Cloud Account Engagement.
Correct Answer: A 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?
- A. A new prospect is created even though the prospect had previously been permanently deleted.
- B. No new prospect is created because the prospect had previously been permanently deleted.
- C. The submission of the form retrieves and restores the previously deleted prospect information including activities.
- D. An error message is displayed on the form preventing the prospect from submitting
Correct Answer: A 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
You want to export a list of prospects, but you only need the default fields. What can you use?
- A. Use the Express Export option
- B. Use the Simple Export option
- C. You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields.
- D. Copy and paste the information from the Prospect table into Excel.
Correct Answer: A 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
