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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Activation | 18% | - A/B testing setup and analysis - Mobile and server-side campaigns - Campaign creation and execution - Campaign optimization and measurement - Open-time email campaigns |
| Topic 2: Segmentation | 18% | - Segment creation and management - Segment export and integration with Journey Builder - Segment performance reporting and analytics - Segment rules, filters and goals configuration |
| Topic 3: Sitemap | 18% | - Content zones configuration - Web SDK implementation - Unified customer profile building - Sitemap design and best practices - Catalog and page mapping |
| Topic 4: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Topic 5: Setup & Administration | 6% | - Platform configuration and setup procedures - User attributes management - Identity system configuration |
| Topic 6: Data Integration | 14% | - ETL feed system implementation - Data flow management within and outside the platform - Salesforce Connector integration - Event API usage and configuration |
| Topic 7: Solution Overview | 16% | - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
How does a marketer perform an A/B test in Web Campaigns?
- A. Create multiple events
- B. Create multiple experiences
- C. Create multiple web campaigns
- D. Create multiple web templates
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Which data feed integrates external system data into a user's profile leveraging identity attributes?
- A. Interaction Feed
- B. User Feed
- C. Identity Feed
- D. Catalog Feed
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What are base item types that an administrator can use in a Catalog?
- A. Name, Dimensions, Attributes
- B. Product, Category, Article
- C. Product, Article, Blog Past
- D. Product, Name, Description
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When does site mapping happen during the implementation process?
- A. It can happen at any point since it is unrelated to the rest of the implementation
- B. At the end after everything is defined in the system
- C. At the beginning of the build phase since it is the basis for the rest of the implementation
- D. In the middle after certain components like the catalog have been populated
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How quickly does interaction studio synthesize and activate date to gauge and respond to an individualas's in-the-moment intent, across channels?
- A. 1 minutes
- B. 1 second
- C. 30 milliseconds
- D. 30 Seconds
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