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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Audience Targeting | - Demographic and affinity audiences - In-market and custom intent audiences |
| Measurement and Performance | - Campaign reporting and analytics - Attribution models and performance evaluation |
| Bidding and Optimization | - Smart bidding strategies - Conversion tracking and optimization |
| Ad Formats and Creative | - Responsive display ads - Image and video ad formats |
| Display Advertising Fundamentals | - Google Ads Display Network basics - How Display campaigns work |
Google Display Exam Practice Test Sample Questions:
1. Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?
A) No, Google AdWords doesn't target language or locations.
B) Yes, Google AdWords does allow customers to choose language and locations for a premium price.
C) Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
D) No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.
2. Howard is a Google AdWords consultant for the HKQ Company. He is reviewing the videos the
HKQ Company has loaded to YouTube through YouTube Insights with Hal, his contact at the HKQ Company. Howard and Hal want to review the videos performance to create a strategy to refine the videos for better performance. YouTube Insight offers several different reporting features for a YouTube account. Which one of the following is NOT one of the reporting features that YouTube Insight offers for review?
A) Referrers
B) Community
C) Discovery
D) Views
3. Larry has just created a new Google AdWords account as part of his signup for the YouTube
promoted videos process. What is the fee associated with the account activation?
A) There is a $5 fee for the account activation.
B) There is a $25 fee for the account activation.
C) There is no fee for the account activation.
D) There is a $55 fee for the account activation, but $50 is reimbursed with the first YouTube promoted video costs.
4. Henry has created a text ad for YouTube. YouTube text ads will rotate every 20 seconds unless the user clicks the ad or scrolls through the ads with the video. What happens if the user clicks the ad?
A) The Web browser will take the user to the advertiser's Website.
B) A new window will open with the advertiser's Website.
C) The video the user is watching will pause and the video screen will fill with the expanded text ad until the user clicks the play button for the video again.
D) The video the user is watching will stop and the advertiser's video will start.
5. Which of the following tabs will you use to see and edit details of all the ad groups in your AdWords account?
A) Campaign
B) Ad groups
C) Status
D) Statistics
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |
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