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Facebook Certified Community Manager Sample Questions:

1. The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)

A) Put a sign in the green space asking for the fitness park to be built and share it on social media
B) Create a poll for the community to assess interest in the park and report findings to the nonprofit
C) Run ads across digital platforms that ask for feedback on the park idea
D) Monitor elderly-only audiences on social media for outdoor recreational conversations

2. The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members.
Which three actions should the community manager take to achieve this goal? (Choose 3)

A) Remove members who have not posted or commented in the last month
B) Revise the content calendar to focus on member engagement tools
C) Highlight the top engaging contributors in regular announcements to the community
D) Message every member of the community individually to ask them to engage more
E) Survey the community and reposition the content in line with their feedback

3. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Reach out privately to community members who might be interested in attending
B) Schedule event speakers to host Q&As in the community leading up to the event
C) Provide discount codes to community members who buy early bird tickets
D) Post a link to the event website with a daily reminder to purchase

4. The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)

A) Invite all of their friends into the community
B) Set the community objectives
C) Discuss shared values and how they want the community to feel
D) Create the community and define plans once it's established
E) Determine the community mission

5. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The livestream
B) The video
C) The poll
D) The image

Solutions: