Unique Top-selling Marketing-Cloud-Advanced-Cross-Channel Exams - New 2024 Salesforce Pratice Exam
Accredited Professional Dumps Marketing-Cloud-Advanced-Cross-Channel Exam for Full Questions - Exam Study Guide
NEW QUESTION # 23
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. Content
- B. banner
- C. Product
Answer: A,B,C
NEW QUESTION # 24
How does social studio unify anonymous and known identities?
- A. Deterministic matching
- B. social networking
Answer: A
NEW QUESTION # 25
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Listen, Understand , Act
- B. Understand, decide act
Answer: A
NEW QUESTION # 26
What is true about Inbox message:
- A. Contact owns the message not the device.
- B. It can open any public url also and not only cloud page
- C. Device owns the message not the contact.
- D. Alert+inbox consume 1 supermessage.
Answer: B
Explanation:
In Salesforce Marketing Cloud, Inbox messages are versatile in their functionality. They are not limited to opening only Salesforce Cloud Pages but can also open any public URL. This feature extends the capability of marketing messages to integrate more broadly with various online resources, enhancing the interactivity and reach of campaigns directed through the mobile channel.
NEW QUESTION # 27
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
- A. Journey builder
- B. On the facebook ad channel
Answer: B
Explanation:
To view ad details for a Facebook ad campaign managed through Salesforce Marketing Cloud, the most direct place to find comprehensive campaign information is:
* B: On the Facebook ad channel. While journey builder integrates with Advertising Studio for triggers and automation, detailed performance metrics and management of ads are best handled directly within the platform where the ads are hosted, i.e., Facebook's own ad management tools.
NEW QUESTION # 28
Where would you add a topic profile
- A. Social studio engage
- B. Social studio automate
- C. Workspace settings
- D. Admin settings
Answer: D
NEW QUESTION # 29
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein engagement scoring
- B. Einstein content selection
- C. Einstein copy insights
Answer: B
Explanation:
In Salesforce Marketing Cloud, fatigue rules are set within Einstein Content Selection. These rules prevent overexposure of the same content to a user, enhancing content relevance and user experience by ensuring content variety across engagements.
NEW QUESTION # 30
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Listen, Understand , Act
- B. Understand, decide act
Answer: A
Explanation:
In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities.
This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.
NEW QUESTION # 31
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
- A. The message has already been sent. (once started to send cannot mark as inactive)
- B. Some automation activity is using the inbox message
- C. The message is already scheduled/active
Answer: A
NEW QUESTION # 32
How dots social studio unify anonymous and known identities?
Answer:
Explanation:
Deterministic matching
Social Studio unifies anonymous and known identities through:
Deterministic matching: This method relies on definite identifiers (such as email addresses or phone numbers) to merge anonymous user data with known customer profiles, ensuring that interactions across different platforms and sessions are linked to the correct individual.
NEW QUESTION # 33
What data is there in mobile connect demographics, select3
- A. City
- B. First name
- C. channel
- D. Email
- E. Region
Answer: A,B,E
Explanation:
In MobileConnect, demographic data can include a variety of information about the users. The types of data available include:
* A: City: Information about the user's city can be part of the demographic data collected.
* B: Region: This includes broader geographic details such as state or province.
* D: First Name: Personal information such as the user's first name is also typically collected as part of demographic data.
NEW QUESTION # 34
What is true about Inbox message:
- A. It can open any public url also and not only cloud page
- B. Contact owns the message not the device.
- C. Device owns the message not the contact.
- D. Alert+inbox consume 1 supermessage.
Answer: C
NEW QUESTION # 35
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. the inbox message is replaced for all user.
- B. inbox message Is replaced for users who read the first message.
- C. the inbox message is replaced only for users who do not exist:
- D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
Answer: D
NEW QUESTION # 36
What is the fastest way to add a classification to a post?
- A. Add classification manually to each post.
- B. Classification cannot be added to a post
- C. Macro
Answer: C
NEW QUESTION # 37
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. switched off
- B. Low battery
- C. out of cellular network coverage
- D. SMS sent to landline number
- E. mobile is in another call
Answer: B,C,D
Explanation:
Several factors can cause an SMS message to fail in reaching a user's mobile phone. The three possible reasons include:
* B. SMS sent to landline number: If an SMS is directed to a landline number, it will fail because landlines do not receive text messages.
* D. Out of cellular network coverage: If the recipient's mobile device is out of the range of a cellular network, it won't receive SMS messages until it returns to a covered area.
* E. Low battery: If a mobile device's battery is too low or the phone is turned off due to low power, it may not receive SMS messages until it is recharged and turned back on.
NEW QUESTION # 38
What is true about contact data and journey data.
- A. Journey data is static and contact data is updated data.
- B. Contact data is static and journey data is updated data
Answer: A
Explanation:
The relationship between journey data and contact data is:
* A: Journey data is static and contact data is updated data. Journey data refers to the data elements that were true at the time the contact entered the journey and do not change throughout the journey. In contrast, contact data is dynamic and can be updated outside the journey, reflecting the most current information available about the contact.
NEW QUESTION # 39
What is the prerequisite to create advertising studio audience:
- A. Create advertising/business account on the required and network and setup the ad account integration in MC
- B. There is no prerequisite as all setup is done.
- C. Set user opt in data.
Answer: A
Explanation:
To create an Advertising Studio audience, the prerequisite involves:
* A: Create advertising/business account on the required network and setup the ad account integration in Marketing Cloud. This step ensures that Salesforce Marketing Cloud can communicate and synchronize data with the advertising networks, such as Facebook, Google, or Twitter, allowing for the targeted advertising campaigns to be managed directly from the Marketing Cloud.
NEW QUESTION # 40
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Data aggregation
- B. Unified customer profile
- C. Orchestration
Answer: A,B,C
Explanation:
Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:
* A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.
* B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.
* C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.
NEW QUESTION # 41
What is true for behavioral triggers. Multiple select.
- A. need collect tracking code
- B. they cannot be modified
- C. need catalog data
Answer: A,C
Explanation:
Behavioral triggers in Salesforce Marketing Cloud are used to respond to specific customer behaviors by sending automated messages based on actions taken by users. For these triggers to function correctly, they:
* B. Need collect tracking code: This is necessary to track user behaviors on websites or in apps, which then inform the behavioral triggers.
* C. Need catalog data: This information is essential to personalize the messages based on the specific items or services that the customer interacted with, enabling more targeted and relevant communications.
NEW QUESTION # 42
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
- A. Is there any spelling mistake in your contact attributes.
- B. Are u using attribute to attribute comparison.
- C. Are there any eligible matching orders for that particular contact
Answer: A,B,C
Explanation:
For troubleshooting a decision split using contact data in Salesforce Marketing Cloud that isn't working, consider the following:
* A. Are you using attribute to attribute comparison: This involves ensuring that comparisons in the decision split are correctly set between comparable data types and values.
* B. Is there any spelling mistake in your contact attributes: Typos or incorrect field names in attribute definitions can prevent the decision split from correctly evaluating the data.
* C. Are there any eligible matching orders for that particular contact: It's crucial to verify that there are relevant data records that meet the criteria set in the decision split. Lack of matching data can lead to unexpected outcomes in journey behavior.
NEW QUESTION # 43
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use contact designer
- B. use query activity to query _ click and use contact data in journey.
- C. use journey with email activities and enagagement split activity
- D. use Journey data and not contact data
Answer: C,D
NEW QUESTION # 44
How are profiles merged In IS:
- A. Probabilistic matching
- B. Once a day
- C. Deterministic matching on matched identities
Answer: C
NEW QUESTION # 45
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