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GCCC Strategic Communication Management Professional Sample Questions:

1. Which objectives are MOST important when developing a communication strategy?

A) Substantial, marketable, actionable, and time-sensitive
B) Specific, measurable, attainable, relevant, and time-sensitive
C) Strategic, memorable, attainable, and task-oriented
D) Safe, measurable, actionable, relevant, and targeted

2. (Which of the following is most important in building a business case for communication projects?)

A) Determine if you have current staff capacity to complete the project
B) See if and how the project overlaps with other projects
C) Assess if you have current budget to cover the project
D) Determine how the project aligns with the organisation's strategic priorities, values and/or vision

3. Which of the following is an example of a quantitative research method?

A) Narrative research
B) Case studies
C) Longitudinal studies
D) Interviews

4. When overseeing a long-term change communication project, the BEST way to measure improvements in understanding, accepting, and acting on the change messaging during this campaign would be:

A) Conducting surveys with different random samples of employees at different points during the campaign.
B) Monitoring chats among different groups of employees during the campaign.
C) Meeting with a consistent focus group of employees periodically during the campaign.
D) Monitoring and analyzing the tone and content of employees' social media posts.

5. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.
B) Build a simulation exercise to ensure the team is ready.
C) Build a culture of crisis preparedness over time.
D) Build a plan that the team will revisit annually.

Solutions: