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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Video Advertising | 15-20% | - Bidding and Targeting - Video Ad Formats - YouTube Strategy |
| Optimization | 15-20% | - A/B Testing - Bid Strategy Adjustments - Performance Diagnosis - Budget Optimization |
| Search Advertising | 20-30% | - Bidding and Budgeting - Keyword Matching - Performance Optimization - Ad Creation |
| Measurement and Reporting | 20-30% | - Data Interpretation - Reporting Tools - Google Analytics Integration - Conversion Tracking - Campaign Performance Analysis |
| Display Advertising | 15-25% | - Bidding Strategies - Audience Targeting - Display Network Strategy - Ad Formats |
Google Reporting and Analysis Exam Practice Test Sample Questions:
1. Which of the following colors shows that the combination is performing at the same level as the original?
A) Red
B) Green
C) Grey
D) Yellow
2. You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?
A) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.
B) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.
C) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.
D) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.
3. You are the webmaster for your organization. You have configured Google Analytics for the past year and have configured several profiles for websites you manage. You would like to participate in the Google Analytics Benchmarking Service. How many profiles in one Google Analytics account can participate in the Benchmarking Service?
A) All - all profiles must participate since the benchmarking service is set at the account level.
B) 50
C) 1
D) 10
4. Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report?
A) Five
B) Ten
C) Seven
D) One
5. You are a Search Engine Marketing consultant for several clients that use Google Analytics. You are explaining to a new client the value of using Google Analytics for their website. The client is exploring the Google Analytics configuration process with you and she sees the match type in the Google Analytics goal for a web profile. Your client wants to know what a head match is. What is a head match?
A) The head match means that the URL of the page visited must exactly match what you enter for the Goal URL.
B) The head match means that the URL of the page visited must match what you enter for the Goal URL, but if there is any additional data at the end of their URL then the goal will still be counted.
C) The head match means that the URL of the page visited can match any directory within your parent URL.
D) The head match means that the URL of the page visited must match what you enter for the Goal URL, but if there is any additional data at the end of their URL then the goal will only be count at 50 percent.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: B |
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