Salesforce Essentials for Marketing Cloud Email Marketers - EEB-101

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A) Export the journey email analytics
B) Review opens and clicks activity summaries.
C) Define a goal for each journey.

2. Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A) Configure Journey Email Send to dedupe on email address.
B) Configure Journey Entry Event to 'allow no re-entry.'
C) Configure Journey Settings to 'allow no re-entry.

3. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

A) Continue monitoring the bounce rate for changes.
B) Remove the bounced addresses before the next send.
C) Nothing - bounce rates up to 30% are acceptable.

4. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A) Use a Filter Activity in Automation Studio.
B) Configure the Send Activity to automate the refresh.
C) Activate Journey Builder to refresh the data extension.

5. The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

A) Content Detective
B) Test Send
C) Subscriber Preview

Solutions: