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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) Unica
B) Coremetrics
C) Sterling Commerce
D) WebSphere Commerce

2. Which one of these analytic capabilities is NOT part of the 'Service' offerings?

A) Customer analytics.
B) Service analytics.
C) Fulfillment analytics.
D) Purchase analytics.

3. What are Smarter Commerce 'Service' offerings focused on?

A) Up-sell potential via call center interaction.
B) Driving the customer to the call center sales channel.
C) Flawless service across all customer interactions to anticipate needs and maintain loyalty.
D) Integrating the supply chain in order to support the call center.

4. Marketing focus is shifting from outward bound / mass media to:

A) building a 1:1 interaction with the customer
B) product placement in movies and television shows
C) cable television infomercials
D) up-sell potential via outbound calling centers and automated dialers

5. What can AdTarget do?

A) Force customers to watch the entire Internet ad before entering websites
B) Working with affiliates, target Internet ads without email
C) Monitor all advertisements watched on cable television
D) Utilize You Tube to more effectively deliver ad content

Solutions: