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What is the duration, language, and format of PCM Exam

Format: Multiple choices, multiple answers

Language: English
Passing score: 80%
Length of Examination:3 HOURS
Number of Questions:120

Reference: https://www.ama.org/events-training/Certification/Pages/us-pcm.aspx

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AMA PCM Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Communicate the Value Offering	11%	- Promotion Management - Digital Marketing - Traditional Promotional Methods - Social Media Marketing
Topic 2: Manage Pricing Decisions	7%	- Pricing Objectives and Strategies - Pricing Execution - Pricing Tactics
Topic 3: Managing Information for Marketing Insights	15%	- Market Research Fundamentals - Data and Marketing Analytics - Customer Relationship Management
Topic 4: Buyers and Markets	17%	- Segmentation, Targeting, and Positioning - Consumer Behavior - Organizational Buyer Behavior
Topic 5: The Offering – Product and Service	21%	- Product Strategy - Service Strategy - Branding Strategy - New Product Development
Topic 6: Marketing Strategy	10%	- Market Planning and Strategy - Marketing Management Fundamentals
Topic 7: Deliver the Value Offering	8%	- Physical Distribution - Marketing Channels - Logistics and Supply Chain
Topic 8: Global, Ethical, and Sustainable Marketing	11%	- Marketing Ethics - Sustainability in Marketing - Global Marketing Management