Facebook 410-101 test insides dumps : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.

A) Impact Outcomes
B) Audience Outcomes
C) Reach Outcomes
D) Brand Outcomes
E) Sales Outcomes

2. You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

A) You can't share campaigns in the Campaign Planner.
B) You can send them the CSV file of your campaigns through email.
C) Send an email that includes the details of the campaigns and links to it.
D) You can send a link directly from the Campaign Planner for them to see.

3. You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

A) Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
B) Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.
C) You need to go to the Ad Account and assign the agency as partner.
D) Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
E) The agency needs to create a new pixel and install it to the website.

4. After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.

A) $4,422.16
B) $3,500
C) $3,042
D) $4,042

5. You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.

A) You should hide the current post and post a new video with the new titles.
B) You should just change the image in the current post on your Fan Page and re-activate the ad.
C) You should change the title so that it does not require people to like your client's Fan Page.
D) Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."

Solutions: